Stephen King is not only a talented (if inconsistent) writer, and a astounding horror story teller, he is one hell of an example of how to build your personal brand.
It is one of my favorite novels, and is up there with some John Irving and Margaret Atwood novels in terms of masterful story construction. I wrote my personal ode to it a while back, and you can see it here.
But, aside from more than 50 (!!) novels, short story collections, and screenplay, King is now debuting his first musical in Atlanta. Few people alive have achieved the level of personal brand recognition. Even Paris Hilton doesn't have this many fingers in this many pots!
And this is particularly fitting timing, because King is my boy's favorite writer, and today is my boy's birthday! Happy birthday my boy!
If you've written King off as a pulp horror writer, I urge you to give him another try. And if you are a King lover like me, what are your favorites?